Get
the Tweet Outta Here: How Often to Tweet
Since Twitter has exploded
onto the scene, it seems that we can't even watch the local evening news
without someone asking us to "Tweet them". Celebrities are
tweeting about their failing relationships, politicians are tweeting the final nail's
in their campaign coffins, and businesses are sharing press releases with
gusto!
So where do you fit into the
messy, fast and furious Twitter-verse? Good question.
I think finding your way on
Twitter does take time, research and a good plan. But once you have these
crucial elements a new question arises: how often should I tweet?
I love this question as it
seems everyone has a different perspective on the correct answer. Some believe
that it has to be based on time, others based on topic. While both of
these are good points, especially for targeting purposes, they really don't
answer the question "how many".
Let me throw my hat in the
ring and attempt to not only answer this question, but give you a quick
template on how to do it.
I believe that consistency
and a plan are both crucial to a successful Twitter campaign. With every
plan, I believe there should be a good mixture of activity so all of your bases
are covered. Twitter gives you a few options in terms of activity/interaction
and I want to focus on the main venues here: tweets, mentions, direct messages
and re-tweets.
So, as you can see, there are
several ways that you can communicate with others on Twitter. First,
think about how much time you will be able to dedicate to marketing on Twitter
everyday. Maybe you have a couple of hours (lucky you) or maybe just
20-30 minutes a day (which sounds realistic). Using this time frame,
consider how many actions that you will be able to complete during this time
and create a daily plan.
While this is a bit more
practiced and could be labeled "not spontaneous" I think when you are
a busy person (which I know you are) you need to tick things off your daily
list with great speed. If you don't, then things probably slip away from
you and end up in the dreaded "Ah, tomorrow's another day" pile.
Here's a sample of how many
"tweets" and other Twitter activities that I would suggest you
execute on a given day with a little description of the importance of the
activity:
Tweets (2):
These come directly from you/your company and will contain content that is
engaging, entertaining and/or educational. Share links, photos, videos,
quotes or updates pertaining directly to items that you target market
(followers) will enjoy reading and will be eager to share.
DMs/Direct Messages
(2-5): These messages are sent privately between two Twitter
users. If you have a relatively small number of followers, these do not
come in fast and furious. They will once you begin to amass followers on
a daily basis. Take 2-5 of the DMs that you receive and send a personal
response to the Twitter user. This will help you get in front of your
followers yet again and add that "personal touch" that many miss on
Twitter.
RTs/Retweets (2):
These are tweets from another Twitter user that you are sharing with YOUR
followers with the click of a button. I suggest finding two influential
Twitter users in your product/service category and RT (share) their tweet with
your followers. This is a great way of getting in front of that
influential person, while also sharing good solid information with your
followers.
@replies/Mentions (2):
When you type @ in front of a Twitter user's name, your tweet will be shared
within their main Twitter stream. Choose two influential people and tweet
them about something that they have shared, or even something that you have
seen in the media outside of Twitter - anything on topic. This is a great
way to connect with influential people in your niche and will help you connect
with more quality members of your target audience.
So my total for the 20-30
minute Twitter user is a consistent 8-10 per day. As your Twitter
following begins to grow, you will need to spend more time as you will receive
more mentions, RTs and DMs. By the time this happens though, you will be
in a groove and will be able to handle everything that comes your way.
When you do this everyday, you will hit your stride and after the first month
won't even need to worry about the number of Tweets that you put out. It will
become second nature and the whole process will become organic.
Another good thing to mention
is that there are tools such as TweetDeck and Hootsuite that can help you
schedule your Twitter activity so that you don't always need to be in front of
the computer when your Tweets go out. Be aware that you should not depend
on them 100% as it is helpful to keep a watchful eye on the live activity on
Twitter. Also, sometimes these sites will go down for
maintenance....and you could make you lose all of your scheduled
activity. Just keep an eye on your actual account so that you are not
shocked when you check back and see that your scheduled Tweets did not go out
for the last two weeks.
I hope this sheds some light
on how to get your act together on Twitter. If you can tweet more than
this, do so! If you can't, don't! It is all about consistency - so
only bite off what you can chew.
If you need help - my team at
Go! Media will deliver the Twitter results you deserve!
Our cutting-edge
Twitter marketing campaigns will put YOUR business in front of your target
consumer on a daily basis with instantly-engaging campaigns!